Getting to know me.
I believe that the best way to get to know somebody, even yourself, is to be curious. To get the ball rolling on your curiosity, here's a few questions and answers that I put together.
1. Who am I?
I am a Wellbeing Strategist, Founder, Speaker and Writer. I love, love, love space exploration and development initiatives. 🚀 Food is my love language. 😋
2. What lights me up?
I am an explorer at heart. I love going deep into the human condition. I love learning for the sake of it. The other benefits that I get from it or as they say icing on the cake for me. That's what led me to get three degrees. I have been blessed to try different roles and work on various projects in different industries. It's what allows me to unapologetically discover what I do enjoy and don't enjoy. It allows me to meet people who are doing fascinating things. Best of all I get to use that knowledge and wisdom that I have connected with to support others in understanding the human condition, exploring and expressing their gifts and passions throughout their lives.
3. What led me to entrepreneurship and what's been my biggest challenge?
My desire to work in fun and freeing ways on the things that truly make my heart sing, which supports a life that I truly want to live. I still have fond memories of the night I made that choice to create and cultivate my own business.
The choice to be an entrepreneur was easy, but I struggled, stressed, sacrificed, and suffered trying to succeed. I internalized the messages, misperceptions and misconceptions about succeeding as an entrepreneur that had me doubting myself, comparing myself to others in a similar space, and doing all the things that I thought that I had to do to succeed.
Only to feel unhappy, unfulfilled, exhausted and questioning if I had what it took to succeed as an entrepreneur. Rather than work through the emotions that I was feeling, I kept on doing, doing, and doing more hoping that I would feel different and get a different result. Though emotions is one of my areas of expertise, I am not immune to the emotional highs and downs, twists and turns that come with being on this journey.
When I truly got how emotions can keep you conformed to a way of being that can lead you to success with a "little s" in your business, but not feel satisfied. Emotions allow you to transform, evolve beyond your wildest dreams and deepest desires, and enjoy it. I started making the emotional shift to let feeling good be my foundation instead of looking to primarily achieving goals and acquiring things to feel good, things changed for me.
4. Why do I believe that it's important for you to prioritize your wellbeing?
It's an asset that you can cultivate that allows you to truly succeed in your business with a "Big S." It guides your growth and development. It anchors you when experiencing the highs, lows, twists, and turns that come with being an entrepreneur.
While there's no universal definition of wellbeing, it's often defined by it's dimensions: Physical, Emotional, Social, Intellectual, Environmental, Spiritual, Occupational, Financial, and Sexual. I choose to define it by it's components of feeling good, which impacts you functioning well and fulfilling your potential. It's why you make the choices that you make and take the actions that you take in your business because you want to feel good. Rather than dance around the theories, concepts, ideas of wellbeing that are rooted in emotion and feeling, even if they don't explicitly acknowledge it. I choose to support you in working masterfully with emotions and feelings, the building blocks of wellbeing.
5. What's my take on Black and Brown women and entrepreneurship?
When you think about why you really became an entrepreneur, it's because you want to be free. Free to create services and products that make our world and beyond a better place. Free to spend your time how you choose to spend it. Free to live and work anywhere. Free to allow the money that you want to support you in making empowered choices for you and your business. Freedom feels good, which is what wellbeing is about.
Yet, I see so many of us Black & Brown women, who are efforting their way to freedom. Ingrained with messages of hard work, work ethic, making it happen, endurance, etc. While they're achieving success as defined by society and culture, deep down they're not enjoying themselves. I believe that there's no point in being an entrepreneur if you're not having fun. FYI, freedom is a feeling one that you have access to.
We also share similar success challenges with women entrepreneurs in general. However our voices can get lost in the conversation. Our various perspectives and experiences tend to get lumped into one, giant, melting pot, instead of truly honoring the intersectionalities with which we live and work. Making it more challenging to create solutions that truly speaks to our needs, wants, and desires.
I'm here to change this! My vision is for you to enjoy being an entrepreneur. This involves an emotional shift in how you feel, which is something that most of us never learned.
Although there's no shortage of information on what to do when you're experiencing overwhelm, stress, self doubt, imposter syndrome, burnout, anxiety, and depression, etc. There's no shortage of resources to support you in building, growing, sustaining and expanding your business. There is a shortage on how to do this with ease and enjoyment instead of struggle and sacrifice.
There's less on learning to function from feeling good in your entrepreneurial ventures. There is even less support on evolving your feeling skills. When you learn how to do this. Then, it's easier to make the other shifts needed and desired to create, cultivate, sustain, and expand your business with ease and enjoyment.
This is where I happily come in and support you in closing this gap.
If you're wanting my official bio, here it is.
Official Bio
Dr. Gigi Burke is a Wellbeing Strategist, Founder, Speaker, Writer, and Space Exploration and Development Enthusiast. She supports Black and Brown women entrepreneurs in shifting from struggle and sacrifice to ease and enjoyment in creating, cultivating, sustaining, and expanding their business.
She's passionate about working to ensure that organizations' executives and employees have the best structures and systems in place to support personal and collective wellbeing. She dreams of setting this up for the inhabitants of the Moon, Mars, Europa or Titan.
Prior to embarking on her entrepreneurship journey, she worked as a consultant in the areas of leadership, learning and development where she created innovative and award-winning solutions for academia, corporate, and in the environmental health and sustainability nonprofit space. Before that she held various counseling and administrative roles in higher education.
She is an award-winning speaker who aims to inspire Black and Brown women to cultivate their greatest asset, wellbeing. So they get to enjoy being an entrepreneur. Tapping into her superpower of converting dull and seemingly disparate concepts into palatable and practical tips and techniques, coupled with her quirks and sense of humor. Gigi offers a full on edutaining experience, appearing on podcasts, presents at conferences, and leads workshops for groups and organizations.
Her work has been published in peer reviewed publications. She has been recognized by the Association for Talent Development, Atlanta Chapter for her leadership of the Career Development Special Interest Group and the Sierra Club Centennial Group for her work on sustainability education. She was also a contributor to the book Hired! Paths to employment in the social media era.
Being immensely curious and a lover of learning, she holds her Doctor of Philosophy in Adult Education, Human Resources and Organizational Development from the University of Georgia, Masters in Counselor Education from The Pennsylvania State University, and her Bachelors in Psychology from the University of North Carolina at Charlotte. She has various life experiences and holds various certifications that enhance her work in generating and regulating emotions, feelings, moods, and thoughts. So that her clients can heal, learn, evolve, and expand in fun and sustainable ways.
When she’s not working, you can find her stargazing and exploring new worlds, enjoying great cuisine, engrossed in a page-tuner, traveling, and taking in nature’s wonders.